電視廣告里有兩個(gè)很相近且比較容易混淆的廣告專業(yè)術(shù)語TVC和CF電視廣告的英文縮寫是TVC(Television Commercial),主要針對(duì)廣告播放的媒體而言,無論是用電影膠片拍攝,還是用磁帶拍攝,最終都是通過電視媒體讓廣大消費(fèi)者接受的。

      CF(Commercial Film)其實(shí)是“電影膠片廣告”的英文縮寫,主要針對(duì)電視廣告制作手段而言,因?yàn)橛糜谂臄z電影的膠片具有很強(qiáng)的色彩寬容度和高感光度,可以更好地保證畫面質(zhì)感、層次感,且感光細(xì)膩。

     所以準(zhǔn)確地說:TVC包含了CF,而CF是目前為止使TVC整體畫面效果最佳的一種制作方式。和酒店標(biāo)識(shí)設(shè)計(jì)制作方式是一樣的。同樣酒店標(biāo)識(shí)設(shè)計(jì)也可以校防電視廣告。

     世界各個(gè)國家和地區(qū)的電視播映系統(tǒng)有三種制式:

     中國大陸和香港地區(qū)、新加坡、泰國、印度、英國、德國、巴西、澳大利亞等使用625條掃描線的PAL系統(tǒng)(Phase Alternation Line);中國臺(tái)灣、美國、日本、加拿大、韓國越南、古巴等使用525條掃描線的NTSC系統(tǒng)(National Television System Committee);法國、俄羅斯、蒙古、朝鮮、伊朗等使用625條掃描線的 SECAM系統(tǒng)。

       There are two very similar and easily confused advertising terms TVC and CF in TV advertising. The abbreviation of TV advertising is TVC (television commercial). It is mainly aimed at the media of advertising. Whether it is shot with film or tape, it is ultimately accepted by the majority of consumers through TV media.

       CF (commercial film) is actually the English abbreviation of "film advertising". It is mainly aimed at the means of TV advertising production, because the film used for shooting movies has strong color tolerance and high sensitivity, which can better ensure the texture and level of the picture, and the light sensitivity is delicate.

       So to be exact: TVC includes CF, and CF is the best way to make the overall picture of TVC. It is the same as the hotel logo design. Similarly, hotel logo design can also prevent TV advertising.

        There are three types of television broadcasting systems in various countries and regions of the world

       Chinese mainland and Hongkong, Singapore, Thailand, India, Britain, Germany, Brazil, Australia and other 625 PAL systems (Phase Alternation Line); China Taiwan, the United States, Japan, Canada, Korea, Vietnam, Cuba and other 525 scanning lines of the NTSC system (National Television System Committee); SECAM systems with 625 scan lines are used in France, Russia, Mongolia, North Korea and Iran.