東方航空這個名字將其和彼得蒙航空(Pied-mont)、奧扎克航空(Ozark)及南方航空(Southern)歸為同一類。

       你只能看到你想看到的。在美國航空或者聯合航空有不愉快經歷的旅客會說:“不巧碰上這種事。”旅客的預期是獲得良好服務,這只是個意外。

       而在東方航空有過同樣遭遇的旅客則會說:“又是東方航空。”旅客的預期是糟糕的服務,結果再次得以證實。

       東方航空并非不曾努力過航空標識設計。幾年前,東方航空聘請了幾位一流的營銷專家,實行全面改革。它是第一批“噴涂機身”“改善食品”和“裝扮空乘”的航空公司之一,為的是提高聲譽。

        東方航空花起錢來毫不吝嗇。多年來,該公司的廣告投入在行業內都是名列前茅。在最近一年里,廣告投入超過2000萬美元。花了那么多錢之后,你對東方航空的印象如何?它有哪些航線?沿東海岸飛往紐約、波士頓、費城、華盛頓和邁阿密,對吧?  

        其實,東方航空并不只在東部飛,也有飛往圣路易斯、新奧爾良、亞特蘭大、丹佛、洛杉磯、墨西哥的阿卡普爾科和墨西哥城的航線。

        The name puts it in the same category as pied Mont, Ozark and southern.

        You can only see what you want to see. Passengers who have had an unpleasant experience with American Airlines or united airlines say, "this happened to happen." It was only an accident that passengers expected good service.

And passengers who have had the same experience in China Eastern Airlines will say, "it's China Eastern again." Passengers' expectation of poor service was confirmed again.

        China Eastern Airlines is not without efforts. A few years ago, China Eastern Airlines hired several first-class marketing experts to carry out comprehensive reform. It was one of the first airlines to "spray fuselage", "improve food" and "dress up flight attendants" in order to enhance its reputation.

        China Eastern Airlines is not stingy with its money. Over the years, the company's advertising investment is among the best in the industry. In the last year, more than $20 million has been spent on advertising. After spending so much money, what's your impression of China Eastern Airlines? What routes does it have? Fly along the east coast to New York, Boston, Philadelphia, Washington and Miami, right?

        In fact, China Eastern Airlines does not only fly in the East, but also flights to St. Louis, New Orleans, Atlanta, Denver, Los Angeles, Acapulco, Mexico and Mexico City.